The first thing they did right is release their new album on high quality vinyl with a coupon for a digital download. The download even includes songs from the CD release bonus disc.

They packaged everything in very nice album artwork. The picture shows the back side of the album cover and the inner sleeve.
Pay attention other labels! This is how I want to buy all music from now on. Don't get cheap with the downloads and album artwork! I also like that Spoon is on an independent label so I don't have to give more money to the major labels while they do their best to destroy themselves. My only complaint is that their label, Merge, wanted to charge a 50% markup for shipping my order, but luckily I found the album at Recycled Records.
Finally, Spoon recorded an album full of great songs. It gives me hope that there's still good new music happening. My favorite on the album so far is Don't You Evah. I don't know if it has an official video but this one with Keepon the dancing robot is the most popular.
The end of the record has an intentional skip that I would guess keeps playing forever if it didn't drive me crazy after two minutes. I give them points for doing something different.
I don't know why I didn't hear about this album earlier. Probably because Springfield's only "alternative" station was too busy playing old Billy Idol and Matchbox 20 songs. ugh.